This is not a false alarm
This is not a test
Nowhere we can fly away
Nowhere we can rest
The party is disrupted by
An uninvited guest
For still photographers, the "uninvited guest" mentioned above by the band Rush in their song "Red Tide" is the RedONE camera.
What kind of camera is the RedONE? Click here to go to the Esquire site for a sneak preview of what it did for them.
Greg Williams, the photographer who shot the images/video footage with the RedONE for Esquire, says using the camcorder to capture Fox added spontaneity to the shoot.
"It allowed her to act," Williams says on Esquire.com. "She could run scenes without being reminded by the sound of a shutter every four seconds that I was taking a picture. As in still photography, a lot of it is capturing unexpected moments. This takes that one step further."
However, the significance here is a major magazine has just used a frame grab, instead of a still image, for a cover.
While on the surface it appears this camera would be an amazing tool for still shooters, the reality is it means the death of many of our careers. Capturing the "defining moment," a skill used my many great still photographers over the years, will become automatic. In sports and event photography, HD video resolution will soon be sufficient enough for high quality frame grabs. The networks will become the Getty's and AP's of today.
The Esquire cover next month will be a historic turning point in photography, as frame grabs from video good enough for publication are possible, and soon to be routine.
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